Part 2: Effective Lead Magnet Ideas for Health Professionals

Have you decided on your first or next lead magnet? What will you give away for free to start or continue growing your subscriber list? If you’re still mulling this over, then you’ll want to read this post through to the end. Any health business or blog requires a quality opt-in or lead magnet for subscribers to perceive it as worth opting in an exchanging their email address for. Having more subscribers on your email list will allow you to build community around the topics that you’re passionate about as well …

Part 1: Using Lead Magnets to Connect With Potential Clients in Your Health Business

Lead magnets are a popular and effective tool to grow a health coaching practice or health business.  There’s no denying that they are an excellent way to give you, your business, and your website more exposure and help build your credibility. After all people simply go crazy over high-quality “freebies” especially from an expert.   While there are other ways to grow your business and your list, most of them are hit-or-miss. What is a Lead Magnet? A lead magnet – also known as a freebie, giveaway, opt-in or irresistible free offer …

Review: Using Thinkific to Create and Sell Online Courses

Updated: September 28, 2017 After searching for a course delivery platform that fit us just right, we recently selected and migrated to Thinkific.  As you’ve read in our prior blog posts, a health business has the potential to serve clients with a wide range of ways including digital products.  And developing an online course is the perfect solution if you’re looking to offer more than one-on-one services or consulting. In today’s digital marketing landscape many health professionals are creating their own online courses and other digital products for their customers. The …

Smart Ways to Repurpose Your Newsletter Content

Educating your clients is vital to maintaining a healthy coaching practice, and having a weekly wellness newsletter is the ideal marketing tool for this purpose. Your ongoing, regular newsletter campaign functions as a “silent partner” in helping you grow your business. Your newsletter marketing campaign can also raise the awareness of your prospective clients, and reinforce the lifestyle habits you are discussing with current clients during coaching sessions. Another great potential of your weekly newsletter campaign giving you the opportunity to present your offers in a “non-salesy” way and inspire your readers …

Tutorial: 4 Steps To Launch a Successful Newsletter Campaign

If you’ve been learning how to grow a business, you’ve probably heard advice that you need to start building your email list.  Even with this sage advice, many coaches put off starting their newsletter thinking that it’s something that they can get to later.  They mistakenly feel that they need to build their social media presence first, or they need to get business cards, a professional website, or other things in place before they can start an email marketing campaign.  This line of thinking couldn’t be more false.

Avoid These Top 5 Newsletter Pitfalls

We all know that life is unpredictable.  Things can show up that can be pleasantly surprising or downright challenging. As organized as most of us may try to be, even the best laid plans can go awry at times.  You have every intention to work out “x” number of times this week, but you’re working late…again and just can’t seem to make it to the gym or yoga class.  You’ve finally set aside some long-awaited “me time”  but the phone rings and before you know it, you find yourself once …

Guide: 5 Tips To Deliver a Successful Workshop With Confidence and Authenticity

When you decide to start presenting to groups, whether it’s delivering online events or live workshops, one thing is for sure – you don’t want to put your audience to sleep with a monotonous lecture.  Getting your message across in a captivating way can be the difference between an audience that is bored and uninspired to one that is engaged and motivated to take action.  Below are some simple tips to take the worry out of delivering workshops.  Putting these into place will not only help you build your confidence …

4 Ways to Engage Your Workshop Attendees

Remember the “Olden Days” when you would attend class or a seminar of some sort. Everyone sat quietly, attempting to absorb the lecturer’s points as she droned on and on (and on) about the topic and her expertise, or read in a monotonous, mind-numbing tone directly from her notes or slides.  I like to refer to these experiences as “snoozers.”  You had to drink copious amounts of coffee to simply keep your eyes open. Well, those old school methods of conducting events are a thing of the past (or at …

Simple Split Testing for Non-Techy Wellness Pros

When you think of email marketing, you probably start thinking in terms of numbers.  Number of opt ins.  Number of subscribers. Number of clicks.  These all refer to conversion rates.  The higher your conversion rate, the bigger list you’ll have, which leads to more sales and profit. It’s easy to see why improving your conversions is obviously a key factor in helping your business to be more successful.  But you might be wondering about how to do this.  Well, there are several factors that go into impriving conversions and growing …